The country’s largest carmaker Maruti Suzuki has announced the launch of ARENAverse. It is a metaverse platform for Maruti’s Arena showroom network through which users can enjoy an immersive virtual experience with their favourite Maruti Suzuki vehicles. This is the company’s second program after NEXAVerse was introduced earlier this year.
According to Maruti Suzuki, the launch of this platform builds on the company’s commitment to providing a more interactive and immersive retail experience for new-aged customers. Customers will also be able to interact with sales representatives digitally and configure cars as per their requirements in the ARENAverse.
Speaking on the launch of ARENAverse, Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Ltd., said, “At Maruti Suzuki, we have ensured that our already robust digital journey is tailored to the needs of the new-age customer. And grow stronger. We set the Metaverse wheels in motion with NEXAverse, which has been a resounding success, with over 10,000 bookings for the Grand Vitara from NEXAverse alone.”
He added, “With ArenaVerse, we have taken this digital journey a step further by bringing the country’s largest auto retail network, Arena, to Metaverse and ensuring that our customers’ digital experiences are as personalized and dynamic as possible. There is immense potential in the global online ecosystem, providing a platform for companies to grow without geographical boundaries and time zones.”
Srivastava added, “This presents a massive opportunity for us at MSIL to touch our most remote customers by integrating our technological innovations with our vast network across the country. We are very excited about the Meta- What the Universe holds for us and how we navigate through it to bring the best experience to our customers.
In 2021, Maruti Suzuki digitized 24 out of 26 steps in buying a car and strengthened its ecosystem to adapt together for a seamless end-to-end experience. Be it its smart finance service, ‘MS Chatbot’ or ‘S-Assist’; the company has always prioritized customer satisfaction while driving new-age innovations.