HomeCar NewsPorsche intended to employ the moniker Safari, but Tata Motors rejected it

Porsche intended to employ the moniker Safari, but Tata Motors rejected it



Automakers take intellectual rules very seriously, as demonstrated by the continuing conflict over Roxor amongst FCA and Mahindra.

When it was introduced in November of the previous year, the rally-ready Porsche 911 Dakar caused certainly a stir. There are numerous fascinating tales regarding the car’s creation, in addition to how wonderful it looks and what it can do off-road.


Numerous difficulties were encountered during the construction of the Porsche 911 Dakar, particularly within group opposition. Thomas Krickelberg, the program’s supervisor, has finally revealed the complete history of exactly how the Porsche 911 Dakar came to be.


Porsche chose the name 911 Safari for the preceding 911 throughout manufacturing. Given that safari-styled cars emphasize the importance of being tough and equipped to handle any terrain, it was one of the very fitting titles. These often have better foundation, bigger tyres, and several additional characteristics that enable them to be a competent off-roader. Apparently a predecessor, the 911 Vision Safari, had been created by Porsche as a teaser for the final product. However, because Tata Motors owns the copyrights to the trademark Safari, that prefix might also not be utilised for the vehicle. Tata Safari, which had been introduced in 1998, had been a well-liked option in India. It was reintroduced in 2021 and is now offered in a few international areas.


Obtaining the Dakar moniker, however, was more difficult since Amaury Sport Organization, or ASO, owns the trademark to it in the car industry. The Dakar Rally is organised by this organisation. Porsche anticipated that they would be able to leverage Dakar as it is essentially a city. Porsche had to finally request approval from ASO owing to property difficulties though. As ASO is not a car manufacturing company like Tata and thus not a competitor, this request was granted. Porsche, nevertheless, was required to reimburse the necessary cost for using the Dakar brand.


While the research and production personnel were optimistic about the Porsche 911 Dakar’s performance, the corporation’s selling and promotional staff felt quite the contrary. The former were less optimistic about the prospects of an off-road 911 and said it would probably not turn a revenue. Operational difficulties caused the car’s advancement to slacken. Subsequently, when the new 911 version was released in 2020, the Dakar concept had to go through significant adjustments. Additionally, internal issues began to be handled at that time. The manufacturing goal was raised from 2,000 to 2,500 units in order to render it commercially feasible. Cost-saving measures for installation were also taken.


- Advertisment -

Most Popular